Target vs Tom Thumb

Target vs Tom Thumb at a glance

• For items over $10, Tom Thumb is the cheaper store (7% less on average).
• Target is cheaper in all 8 aisles we compared.
• On the healthiest products (ingredient score A or AB), Target is 7% cheaper.
• The same 15-product basket costs $51.55 at Target and $63.75 at Tom Thumb.

How far apart Target and Tom Thumb prices are

• Within 10%: 1,093 items
• 10% to 25% apart: 2,695 items
• More than 25% apart: 1,489 items
• Typical gap: 17.2% per item, where the prices differ

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  Biggest saving at TargetM&M'S SNICKERS TWIX & MILKY WAY Milk Chocolate Halloween Candy Variety Pack - 200 Count$25.99 vs $37.99 at Tom Thumb — save $12.00

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  Biggest saving at Tom ThumbCup4cup Gluten Free Flour Blend - 3 Lb$15.99 vs $22.99 at Target — save $7.00

The same basket at Target and Tom Thumb

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Tom Thumb.

Target is $12.20 cheaper on this basket.

Target vs Tom Thumb prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Target vs Tom Thumb on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Target vs Tom Thumb

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Target	Tom Thumb	CheaperGap
Score A802 items	$6.28	$6.27	Same
Score AB1,372 items	$5.66	$6.39	Target · 12%
Score B1,752 items	$5.56	$6.08	Target · 9%
Score C1,631 items	$5.92	$6.94	Target · 15%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.