H-E-B vs Target

H-E-B vs Target at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 18% cheaper.
• The same 15-product basket costs $48.69 at H-E-B and $51.55 at Target.

How far apart H-E-B and Target prices are

• Within 10%: 3,515 items
• 10% to 25% apart: 1,211 items
• More than 25% apart: 272 items
• Typical gap: 6.4% per item, where the prices differ

• 

  Biggest saving at H-E-BGhirardelli Milk Chocolate Melting Wafers 10 Ounces$5.98 vs $11.19 at Target — save $5.21

• 

  Biggest saving at TargetSplenda Stevia Zero Calorie Sweetener - 19 OZ$9.89 vs $13.31 at H-E-B — save $3.42

The same basket at H-E-B and Target

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Target.

H-E-B is $2.86 cheaper on this basket.

H-E-B vs Target prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Target on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Target

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Target	CheaperGap
Score A847 items	$4.75	$6.12	H-E-B · 22%
Score AB1,315 items	$5.01	$5.90	H-E-B · 15%
Score B1,571 items	$4.85	$5.40	H-E-B · 10%
Score C1,299 items	$4.93	$5.42	H-E-B · 9%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.