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As of October 20, 2026, Price Rite Marketplace is barely cheaper. You'd pay about 1% less for the same groceries at Price Rite Marketplace than at H-E-B.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 4¢ price difference by a standard 20-item grocery trip.
Biggest saving at H-E-BDiGiorno Detroit Style Crust Double Pepperoni Pizza Frozen$5.90 vs $9.49 at Price Rite Marketplace — save $3.59
Biggest saving at Price Rite MarketplaceTaylor Pork Roll$6.99 vs $11.99 at H-E-B — save $5.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Price Rite Marketplace.
| Product | H-E-B | Price Rite Marketplace |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $1.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.69 |
| Celsius Energy Drink Peach Vibe 12 Fl Oz | $1.97 | $2.29 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $3.49 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $3.49 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $4.19 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.00 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $3.29 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.49 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $3.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $2.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $6.99 |
| Total | $48.69 | $47.36 |
Price Rite Marketplace is $1.33 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Fresh produce67 items | $2.07 | $2.64 | H-E-B · 21% |
| Pantry471 items | $3.32 | $3.06 | Price Rite Marketplace · 8% |
| Beverages443 items | $4.23 | $4.48 | H-E-B · 6% |
| Snacks612 items | $4.17 | $3.93 | Price Rite Marketplace · 6% |
| Meat90 items | $4.27 | $4.15 | Price Rite Marketplace · 3% |
| Dairy145 items | $3.85 | $3.92 | H-E-B · 2% |
| Bakery172 items | $4.20 | $4.25 | H-E-B · 1% |
| Ready meals373 items | $3.86 | $3.91 | H-E-B · 1% |
| Baby food29 items | $5.23 | $5.23 | Same |
| Frozen82 items | $4.64 | $4.63 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Under $31,091 items | $2.13 | $2.00 | Price Rite Marketplace · 6% |
| $3 to $101,338 items | $4.89 | $4.94 | H-E-B · 1% |
| Over $1065 items | $14.29 | $14.10 | Price Rite Marketplace · 1% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
 Score A352 items | $3.55 | $3.51 | Price Rite Marketplace · 1% |
 Score AB477 items | $3.93 | $3.82 | Price Rite Marketplace · 3% |
 Score B853 items | $3.89 | $3.87 | Same |
 Score C812 items | $4.14 | $4.13 | Same |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
No store we track is cheaper than Price Rite Marketplace on average.
No store we track is cheaper than H-E-B on average.
Prices are periodic snapshots and may differ from your local store.
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