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H-E-B vs Tom Thumb

As of October 20, 2026, H-E-B is cheaper. You'd pay about 20% less for the same groceries at H-E-B than at Tom Thumb.

H-E-B vs Tom Thumb at a glance

  • H-E-B is cheaper in all 8 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 19% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $63.75 at Tom Thumb.

H-E-B vs Tom Thumb: 7,972 products compared

  • H-E-B: cheaper on 7,471 items — overall winner on average price
  • Tom Thumb: beats H-E-B on 482 items — but loses overall
  • Same price: 19 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.69 at H-E-B vs $5.88 at Tom Thumb
  • Basket savings: save about $23.80 on a 20-item basket at H-E-B ($1.19 less per item)

Calculated by multiplying the average $1.19 price difference by a standard 20-item grocery trip.

How far apart H-E-B and Tom Thumb prices are

  • Within 10%: 1,293 items
  • 10% to 25% apart: 3,687 items
  • More than 25% apart: 2,973 items
  • Typical gap: 20.6% per item, where the prices differ
  • M&M'S SNICKERS & More Fun Size Halloween Candy Variety Pack - 195 Count

    Biggest saving at H-E-BM&M'S SNICKERS & More Fun Size Halloween Candy Variety Pack - 195 Count$24.87 vs $37.99 at Tom Thumb — save $13.12

  • Bakery Cake 2 Layer Tres Leches Decorated Each

    Biggest saving at Tom ThumbBakery Cake 2 Layer Tres Leches Decorated Each$26.99 vs $39.98 at H-E-B — save $12.99

The same basket at H-E-B and Tom Thumb

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Tom Thumb.

ProductH-E-BTom Thumb
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$3.49
Kraft Singles American Cheese Slices 16 Count$3.86$4.49
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$2.29
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.69
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.99
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.99
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$4.79
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$4.79
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$5.49
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$2.29
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.49
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$3.99
Hormel Original Pepperoni 6 Oz$4.46$5.49
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.49
Gorton's Beer Battered Fish Fillets 10 Count$7.94$11.99
Total$48.69$63.75

H-E-B is $15.06 cheaper on this basket.

H-E-B vs Tom Thumb prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BTom ThumbCheaperGap
Beverages1,362 items$4.89$6.44H-E-B · 24%
Frozen343 items$5.05$6.67H-E-B · 24%
Dairy599 items$4.50$5.64H-E-B · 20%
Ready meals1,124 items$4.35$5.41H-E-B · 20%
Meat330 items$6.16$7.70H-E-B · 20%
Snacks1,677 items$5.07$6.31H-E-B · 20%
Pantry2,007 items$4.13$5.13H-E-B · 19%
Bakery457 items$4.83$5.59H-E-B · 13%

H-E-B vs Tom Thumb on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BTom ThumbCheaperGap
Under $31,795 items$1.90$2.44H-E-B · 22%
$3 to $105,630 items$4.74$6.00H-E-B · 21%
Over $10547 items$13.28$16.03H-E-B · 17%

Healthier groceries: H-E-B vs Tom Thumb

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BTom ThumbCheaperGap
Score A1,253 items$4.98$5.99H-E-B · 17%
Score AB1,860 items$4.68$5.92H-E-B · 21%
Score B2,615 items$4.60$5.78H-E-B · 20%
Score C2,244 items$4.63$5.92H-E-B · 22%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Tom Thumb rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Tom Thumb: #44 of 49 stores. Cheaper than 6 of the 48 stores it's compared with, prices about 10% above theirs on average.

Cheaper than H-E-B

Cheaper than Tom Thumb

Prices are periodic snapshots and may differ from your local store.

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