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Hy-Vee vs Tom Thumb

As of October 20, 2026, Hy-Vee is cheaper. You'd pay about 9% less for the same groceries at Hy-Vee than at Tom Thumb.

Hy-Vee vs Tom Thumb at a glance

  • Hy-Vee is cheaper in all 9 aisles we compared.
  • On the healthiest products (ingredient score A or AB), Hy-Vee is 7% cheaper.
  • The same 15-product basket costs $50.29 at Hy-Vee and $59.85 at Tom Thumb.

Hy-Vee vs Tom Thumb: 9,627 products compared

  • Hy-Vee: cheaper on 6,285 items — overall winner on average price
  • Tom Thumb: beats Hy-Vee on 2,319 items — but loses overall
  • Same price: 1,023 items

Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Hy-Vee

  • Average prices: $5.44 at Hy-Vee vs $5.94 at Tom Thumb
  • Basket savings: save about $10.00 on a 20-item basket at Hy-Vee (50¢ less per item)

Calculated by multiplying the average 50¢ price difference by a standard 20-item grocery trip.

How far apart Hy-Vee and Tom Thumb prices are

  • Within 10%: 2,220 items
  • 10% to 25% apart: 4,243 items
  • More than 25% apart: 2,141 items
  • Typical gap: 15.4% per item, where the prices differ
  • Green Mountain Medium Roast K-Cup Coffee 32 Pack

    Biggest saving at Hy-VeeGreen Mountain Medium Roast K-Cup Coffee 32 Pack$21.99 vs $32.99 at Tom Thumb — save $11.00

  • McCormick Gourmet Saffron, 0.04 oz

    Biggest saving at Tom ThumbMcCormick Gourmet Saffron, 0.04 oz$14.73 vs $23.99 at Hy-Vee — save $9.26

The same basket at Hy-Vee and Tom Thumb

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and Tom Thumb.

ProductHy-VeeTom Thumb
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$3.29$3.49
Kraft Singles American Cheese Slices 16 Count$3.48$4.49
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$2.29
Jiffy Corn Muffin Mix 8.5 Oz$0.77$0.69
Celsius Energy Drink Sparkling Orange 12 Fl Oz$2.48$2.99
Country Crock Original Vegetable Oil Spread 15 Ounces$4.49$3.99
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$4.99$4.79
Pop-Tarts Frosted Strawberry Toaster Pastries$4.99$4.79
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.48$2.29
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$3.00$3.49
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.99$3.99
Nature Valley Protein Peanut Butter Dark Chocolate Bars 5 Pk$3.99$5.79
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$3.48$3.49
Gorton's Beer Battered Fish Fillets 10 Count$7.99$11.99
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.09$1.29
Total$50.29$59.85

Hy-Vee is $9.56 cheaper on this basket.

Hy-Vee vs Tom Thumb prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleHy-VeeTom ThumbCheaperGap
Beverages1,834 items$6.38$7.27Hy-Vee · 12%
Frozen330 items$5.81$6.56Hy-Vee · 11%
Meat465 items$6.25$7.04Hy-Vee · 11%
Dairy843 items$4.93$5.46Hy-Vee · 10%
Ready meals1,508 items$4.88$5.40Hy-Vee · 10%
Snacks2,029 items$5.19$5.77Hy-Vee · 10%
Bakery446 items$5.25$5.59Hy-Vee · 6%
Fresh produce29 items$4.81$4.99Hy-Vee · 4%
Pantry2,080 items$5.28$5.30Same

Hy-Vee vs Tom Thumb on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelHy-VeeTom ThumbCheaperGap
Under $31,852 items$2.18$2.45Hy-Vee · 11%
$3 to $106,935 items$5.35$5.80Hy-Vee · 8%
Over $10840 items$13.39$14.82Hy-Vee · 10%

Healthier groceries: Hy-Vee vs Tom Thumb

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreHy-VeeTom ThumbCheaperGap
Score A1,351 items$5.77$6.08Hy-Vee · 5%
Score AB2,237 items$5.50$5.97Hy-Vee · 8%
Score B3,089 items$5.01$5.55Hy-Vee · 10%
Score C2,950 items$5.70$6.28Hy-Vee · 9%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Hy-Vee and Tom Thumb rank on price

  • Hy-Vee: #27 of 49 stores. Cheaper than 23 of the 48 stores it's compared with, prices about 1% below theirs on average.
  • Tom Thumb: #44 of 49 stores. Cheaper than 6 of the 48 stores it's compared with, prices about 10% above theirs on average.

Cheaper than Hy-Vee

Cheaper than Tom Thumb

Prices are periodic snapshots and may differ from your local store.

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