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As of October 20, 2026, Price Rite Marketplace is cheaper. You'd pay about 14% less for the same groceries at Price Rite Marketplace than at Hy-Vee.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.
Biggest saving at Hy-VeeDr Pepper Soda - 24 pk$11.99 vs $16.99 at Price Rite Marketplace — save $5.00
Biggest saving at Price Rite MarketplaceCarrington Farms Organic Grass-fed Ghee (Clarified Butter)$9.99 vs $17.99 at Hy-Vee — save $8.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and Price Rite Marketplace.
| Product | Hy-Vee | Price Rite Marketplace |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $3.29 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $3.48 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $1.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.77 | $0.69 |
| Celsius Energy Drink Peach Vibe 12 Fl Oz | $1.97 | $2.29 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $4.49 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.99 | $3.49 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.99 | $3.49 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.48 | $1.00 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.00 | $3.29 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.49 |
| Cheez-It Original Snack Crackers Family Size 21 Ounces | $4.99 | $5.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.48 | $2.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.99 | $6.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.09 | $1.00 |
| Total | $50.78 | $46.17 |
Price Rite Marketplace is $4.61 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Hy-Vee | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Pantry517 items | $4.02 | $3.05 | Price Rite Marketplace · 24% |
| Fresh produce61 items | $3.10 | $2.41 | Price Rite Marketplace · 22% |
| Frozen77 items | $5.54 | $4.48 | Price Rite Marketplace · 19% |
| Snacks738 items | $4.59 | $3.92 | Price Rite Marketplace · 15% |
| Ready meals475 items | $4.38 | $3.91 | Price Rite Marketplace · 11% |
| Dairy234 items | $4.39 | $3.93 | Price Rite Marketplace · 10% |
| Beverages541 items | $5.19 | $4.71 | Price Rite Marketplace · 9% |
| Meat126 items | $4.69 | $4.25 | Price Rite Marketplace · 9% |
| Bakery203 items | $4.57 | $4.18 | Price Rite Marketplace · 8% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Hy-Vee | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Under $31,094 items | $2.39 | $1.96 | Price Rite Marketplace · 18% |
| $3 to $101,834 items | $5.45 | $4.73 | Price Rite Marketplace · 13% |
| Over $1078 items | $14.14 | $13.09 | Price Rite Marketplace · 7% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Hy-Vee | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
 Score A387 items | $4.57 | $3.72 | Price Rite Marketplace · 19% |
 Score AB591 items | $4.59 | $3.83 | Price Rite Marketplace · 16% |
 Score B1,051 items | $4.43 | $3.90 | Price Rite Marketplace · 12% |
 Score C977 items | $4.68 | $4.14 | Price Rite Marketplace · 12% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
No store we track is cheaper than Price Rite Marketplace on average.
Prices are periodic snapshots and may differ from your local store.
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