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H-E-B vs Hy-Vee

As of October 20, 2026, H-E-B is cheaper. You'd pay about 14% less for the same groceries at H-E-B than at Hy-Vee.

H-E-B vs Hy-Vee at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 16% cheaper.
  • The same 15-product basket costs $45.35 at H-E-B and $48.30 at Hy-Vee.

H-E-B vs Hy-Vee: 8,561 products compared

  • H-E-B: cheaper on 6,610 items — overall winner on average price
  • Hy-Vee: beats H-E-B on 1,252 items — but loses overall
  • Same price: 699 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.59 at H-E-B vs $5.31 at Hy-Vee
  • Basket savings: save about $14.40 on a 20-item basket at H-E-B (72¢ less per item)

Calculated by multiplying the average 72¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Hy-Vee prices are

  • Within 10%: 2,326 items
  • 10% to 25% apart: 3,360 items
  • More than 25% apart: 2,176 items
  • Typical gap: 16.4% per item, where the prices differ
  • Kendamil 12-36 Months Milk-Based Powder Toddler Drink with Iron 28.2 oz

    Biggest saving at H-E-BKendamil 12-36 Months Milk-Based Powder Toddler Drink with Iron 28.2 oz$27.98 vs $39.99 at Hy-Vee — save $12.01

  • Previously Frozen Coho Salmon

    Biggest saving at Hy-VeePreviously Frozen Coho Salmon$9.99 vs $17.59 at H-E-B — save $7.60

The same basket at H-E-B and Hy-Vee

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Hy-Vee.

ProductH-E-BHy-Vee
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$3.29
Kraft Singles American Cheese Slices 16 Count$3.86$3.48
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$1.78
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.77
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.48
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$4.49
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$4.99
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$4.99
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$2.00
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.48
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.00
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$2.99
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.48
Gorton's Beer Battered Fish Fillets 10 Count$7.94$7.99
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.12$1.09
Total$45.35$48.30

H-E-B is $2.95 cheaper on this basket.

H-E-B vs Hy-Vee prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BHy-VeeCheaperGap
Fresh produce122 items$2.32$3.16H-E-B · 26%
Pantry2,146 items$4.17$5.07H-E-B · 18%
Frozen307 items$4.59$5.55H-E-B · 17%
Beverages1,103 items$4.89$5.62H-E-B · 13%
Dairy607 items$4.28$4.94H-E-B · 13%
Bakery360 items$4.58$5.21H-E-B · 12%
Ready meals1,364 items$4.02$4.59H-E-B · 12%
Snacks1,734 items$4.82$5.48H-E-B · 12%
Meat403 items$5.92$6.62H-E-B · 11%
Baby food357 items$6.93$7.51H-E-B · 8%

H-E-B vs Hy-Vee on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BHy-VeeCheaperGap
Under $32,543 items$2.07$2.32H-E-B · 10%
$3 to $105,592 items$4.93$5.80H-E-B · 15%
Over $10426 items$15.08$16.87H-E-B · 11%

Healthier groceries: H-E-B vs Hy-Vee

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BHy-VeeCheaperGap
Score A1,472 items$4.32$5.23H-E-B · 17%
Score AB1,988 items$4.55$5.33H-E-B · 15%
Score B2,686 items$4.54$5.19H-E-B · 13%
Score C2,415 items$4.83$5.49H-E-B · 12%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Hy-Vee rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Hy-Vee: #27 of 49 stores. Cheaper than 23 of the 48 stores it's compared with, prices about 1% below theirs on average.

Cheaper than H-E-B

Cheaper than Hy-Vee

Prices are periodic snapshots and may differ from your local store.

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