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As of October 20, 2026, H-E-B is cheaper. You'd pay about 14% less for the same groceries at H-E-B than at Hy-Vee.
Calculated by multiplying the average 72¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BKendamil 12-36 Months Milk-Based Powder Toddler Drink with Iron 28.2 oz$27.98 vs $39.99 at Hy-Vee — save $12.01

Biggest saving at Hy-VeePreviously Frozen Coho Salmon$9.99 vs $17.59 at H-E-B — save $7.60
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Hy-Vee.
| Product | H-E-B | Hy-Vee |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $3.29 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $3.48 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $1.78 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.77 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.97 | $2.48 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $4.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $4.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $4.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $2.00 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.48 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $3.00 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $3.48 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $7.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.09 |
| Total | $45.35 | $48.30 |
H-E-B is $2.95 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Hy-Vee | CheaperGap |
|---|---|---|---|
| Fresh produce122 items | $2.32 | $3.16 | H-E-B · 26% |
| Pantry2,146 items | $4.17 | $5.07 | H-E-B · 18% |
| Frozen307 items | $4.59 | $5.55 | H-E-B · 17% |
| Beverages1,103 items | $4.89 | $5.62 | H-E-B · 13% |
| Dairy607 items | $4.28 | $4.94 | H-E-B · 13% |
| Bakery360 items | $4.58 | $5.21 | H-E-B · 12% |
| Ready meals1,364 items | $4.02 | $4.59 | H-E-B · 12% |
| Snacks1,734 items | $4.82 | $5.48 | H-E-B · 12% |
| Meat403 items | $5.92 | $6.62 | H-E-B · 11% |
| Baby food357 items | $6.93 | $7.51 | H-E-B · 8% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Hy-Vee | CheaperGap |
|---|---|---|---|
| Under $32,543 items | $2.07 | $2.32 | H-E-B · 10% |
| $3 to $105,592 items | $4.93 | $5.80 | H-E-B · 15% |
| Over $10426 items | $15.08 | $16.87 | H-E-B · 11% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Hy-Vee | CheaperGap |
|---|---|---|---|
| $4.32 | $5.23 | H-E-B · 17% | |
| $4.55 | $5.33 | H-E-B · 15% | |
| $4.54 | $5.19 | H-E-B · 13% | |
| $4.83 | $5.49 | H-E-B · 12% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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