Target vs Giant

Target vs Giant at a glance

• It's not a clean sweep: Giant is still cheaper on pantry (4% less).
• On the healthiest products (ingredient score A or AB), Giant is 1% cheaper.
• For items over $10, Giant is the cheaper store (16% less on average).
• The same 15-product basket costs $51.55 at Target and $61.52 at Giant.

How far apart Target and Giant prices are

• Within 10%: 1,287 items
• 10% to 25% apart: 2,260 items
• More than 25% apart: 1,084 items
• Typical gap: 16.3% per item, where the prices differ

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  Biggest saving at TargetEnsure Original Milk Chocolate 9g Protein Nutrition Shakes - 16 pk$24.99 vs $34.99 at Giant — save $10.00

• 

  Biggest saving at GiantPremier Protein Cafe Latte 30g High Protein Shakes - 4 pk$13.69 vs $23.99 at Target — save $10.30

The same basket at Target and Giant

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Giant.

Target is $9.97 cheaper on this basket.

Target vs Giant prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Target vs Giant on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Target vs Giant

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Target	Giant	CheaperGap
Score A627 items	$5.63	$5.66	Same
Score AB1,301 items	$5.96	$5.90	Giant · 1%
Score B1,481 items	$5.74	$6.01	Target · 4%
Score C1,412 items	$6.09	$6.65	Target · 8%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.