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H-E-B vs Giant

As of October 20, 2026, H-E-B is cheaper. You'd pay about 16% less for the same groceries at H-E-B than at Giant.

H-E-B vs Giant at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 16% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $61.52 at Giant.

H-E-B vs Giant: 6,687 products compared

  • H-E-B: cheaper on 5,629 items — overall winner on average price
  • Giant: beats H-E-B on 1,027 items — but loses overall
  • Same price: 31 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.74 at H-E-B vs $5.65 at Giant
  • Basket savings: save about $18.20 on a 20-item basket at H-E-B (91¢ less per item)

Calculated by multiplying the average 91¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Giant prices are

  • Within 10%: 1,714 items
  • 10% to 25% apart: 3,111 items
  • More than 25% apart: 1,831 items
  • Typical gap: 17.8% per item, where the prices differ
  • Similac 360 Total Care Milk-Based Infant Formula Powder 30.2 Ounces

    Biggest saving at H-E-BSimilac 360 Total Care Milk-Based Infant Formula Powder 30.2 Ounces$49.97 vs $61.59 at Giant — save $11.62

  • Nature's Promise Bakery Artisan Rosemary Olive Bread Unsliced Loaf

    Biggest saving at GiantNature's Promise Bakery Artisan Rosemary Olive Bread Unsliced Loaf$5.49 vs $9.49 at H-E-B — save $4.00

The same basket at H-E-B and Giant

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Giant.

ProductH-E-BGiant
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$3.49
Kraft Singles American Cheese Slices 16 Count$3.86$4.99
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$1.66
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.79
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.79
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$4.49
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$4.49
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$4.49
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$4.49
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.79
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.69
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$4.89
Hormel Original Pepperoni 6 Oz$4.46$5.49
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.99
Gorton's Beer Battered Fish Fillets 10 Count$7.94$9.99
Total$48.69$61.52

H-E-B is $12.83 cheaper on this basket.

H-E-B vs Giant prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BGiantCheaperGap
Frozen57 items$4.23$5.26H-E-B · 20%
Beverages938 items$5.10$6.30H-E-B · 19%
Meat289 items$5.99$7.43H-E-B · 19%
Pantry1,549 items$4.17$5.08H-E-B · 18%
Ready meals1,010 items$3.96$4.78H-E-B · 17%
Bakery335 items$4.43$5.23H-E-B · 15%
Dairy609 items$4.36$5.10H-E-B · 14%
Fresh produce109 items$2.36$2.75H-E-B · 14%
Snacks1,393 items$5.43$6.30H-E-B · 14%
Baby food372 items$6.35$7.07H-E-B · 10%

H-E-B vs Giant on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BGiantCheaperGap
Under $31,838 items$1.92$2.17H-E-B · 11%
$3 to $104,383 items$4.86$5.90H-E-B · 18%
Over $10466 items$14.74$17.07H-E-B · 14%

Healthier groceries: H-E-B vs Giant

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BGiantCheaperGap
Score A1,086 items$4.21$5.02H-E-B · 16%
Score AB1,662 items$4.51$5.33H-E-B · 15%
Score B2,138 items$4.87$5.77H-E-B · 16%
Score C1,801 items$5.11$6.20H-E-B · 18%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Giant rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Giant: #36 of 49 stores. Cheaper than 13 of the 48 stores it's compared with, prices about 4% above theirs on average.

Cheaper than H-E-B

Cheaper than Giant

Prices are periodic snapshots and may differ from your local store.

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