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As of October 20, 2026, Target is cheaper. You'd pay about 16% less for the same groceries at Target than at Publix.
Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average $1.02 price difference by a standard 20-item grocery trip.
Biggest saving at PublixEnsure COMPLETE Milk Chocolate Nutrition Shake / Complete, Balanced Meal Replacement / 10 fl oz'Äî4 Pack$15.19 vs $30.35 at Target — save $15.16
Biggest saving at TargetJack Links Beef Jerky Teriyaki 8 ounces$11.49 vs $20.99 at Publix — save $9.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Publix and Target.
| Product | Publix | Target |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $4.45 | $3.29 |
| Kraft Singles American Cheese Slices 16 Count | $6.09 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $2.77 | $1.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.83 | $0.79 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $3.19 | $2.69 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $5.09 | $3.69 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.99 | $3.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.99 | $3.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $5.19 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.87 | $1.69 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.31 | $2.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $5.75 | $3.19 |
| Hormel Original Pepperoni 6 Oz | $6.09 | $3.69 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $4.25 | $3.19 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $8.49 |
| Total | $70.85 | $51.55 |
Target is $19.30 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Publix | Target | CheaperGap |
|---|---|---|---|
| Frozen176 items | $7.08 | $5.28 | Target · 25% |
| Bakery174 items | $5.68 | $4.39 | Target · 23% |
| Meat204 items | $7.79 | $5.97 | Target · 23% |
| Ready meals595 items | $5.88 | $4.63 | Target · 21% |
| Snacks668 items | $6.38 | $5.32 | Target · 17% |
| Dairy195 items | $5.94 | $4.97 | Target · 16% |
| Beverages596 items | $7.64 | $6.46 | Target · 15% |
| Pantry639 items | $5.38 | $5.20 | Target · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Publix | Target | CheaperGap |
|---|---|---|---|
| Under $3488 items | $2.63 | $2.15 | Target · 18% |
| $3 to $102,482 items | $6.20 | $4.94 | Target · 20% |
| Over $10309 items | $13.76 | $13.82 | Same |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Publix | Target | CheaperGap |
|---|---|---|---|
 Score A456 items | $5.86 | $5.22 | Target · 11% |
 Score AB915 items | $6.24 | $5.13 | Target · 18% |
 Score B962 items | $6.32 | $5.36 | Target · 15% |
 Score C946 items | $6.84 | $5.64 | Target · 18% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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