Compare stores

vs

H-E-B vs Publix

As of October 20, 2026, H-E-B is cheaper. You'd pay about 25% less for the same groceries at H-E-B than at Publix.

H-E-B vs Publix at a glance

  • H-E-B is cheaper in all 8 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 23% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $70.85 at Publix.

H-E-B vs Publix: 4,071 products compared

  • H-E-B: cheaper on 3,816 items — overall winner on average price
  • Publix: beats H-E-B on 250 items — but loses overall
  • Same price: 5 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

Download on the App Store

How much you'd save at H-E-B

  • Average prices: $4.45 at H-E-B vs $5.93 at Publix
  • Basket savings: save about $29.60 on a 20-item basket at H-E-B ($1.48 less per item)

Calculated by multiplying the average $1.48 price difference by a standard 20-item grocery trip.

How far apart H-E-B and Publix prices are

  • Within 10%: 346 items
  • 10% to 25% apart: 1,624 items
  • More than 25% apart: 2,096 items
  • Typical gap: 25.3% per item, where the prices differ
  • Jack Links Beef Jerky Teriyaki 8 ounces

    Biggest saving at H-E-BJack Links Beef Jerky Teriyaki 8 ounces$12.28 vs $20.99 at Publix — save $8.71

  • Coca-Cola Soda Cans

    Biggest saving at PublixCoca-Cola Soda Cans$9.97 vs $15.24 at H-E-B — save $5.27

The same basket at H-E-B and Publix

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Publix.

ProductH-E-BPublix
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$4.45
Kraft Singles American Cheese Slices 16 Count$3.86$6.09
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$2.77
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.83
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$3.19
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$5.09
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$4.99
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$4.99
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$5.19
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.87
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.31
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$5.75
Hormel Original Pepperoni 6 Oz$4.46$6.09
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$4.25
Gorton's Beer Battered Fish Fillets 10 Count$7.94$11.99
Total$48.69$70.85

H-E-B is $22.16 cheaper on this basket.

H-E-B vs Publix prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BPublixCheaperGap
Frozen197 items$4.85$6.94H-E-B · 30%
Beverages684 items$4.70$6.51H-E-B · 28%
Meat189 items$5.28$7.32H-E-B · 28%
Bakery251 items$4.39$5.93H-E-B · 26%
Ready meals667 items$4.27$5.69H-E-B · 25%
Snacks793 items$4.63$6.09H-E-B · 24%
Dairy347 items$4.47$5.74H-E-B · 22%
Pantry907 items$4.00$5.10H-E-B · 22%

H-E-B vs Publix on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BPublixCheaperGap
Under $3809 items$1.95$2.60H-E-B · 25%
$3 to $103,051 items$4.67$6.24H-E-B · 25%
Over $10211 items$10.85$14.28H-E-B · 24%

Healthier groceries: H-E-B vs Publix

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BPublixCheaperGap
Score A562 items$4.35$5.58H-E-B · 22%
Score AB1,060 items$4.61$6.00H-E-B · 23%
Score B1,283 items$4.48$5.93H-E-B · 25%
Score C1,166 items$4.32$6.03H-E-B · 28%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Publix rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Publix: #49 of 49 stores. Cheaper than 0 of the 48 stores it's compared with, prices about 16% above theirs on average.

Cheaper than H-E-B

Cheaper than Publix

Prices are periodic snapshots and may differ from your local store.

We are independent — stores don't pay us for placement.

All images, logos, and trademarks belong to their respective owners.