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Kroger vs Target

As of October 20, 2026, Kroger and Target are about the same. You'd pay roughly the same for the same groceries at either.

Kroger vs Target at a glance

  • The aisles split 2–7: Kroger wins 2, Target wins 7.
  • On the healthiest products (ingredient score A or AB), the two stores cost the same on average.
  • The same 15-product basket costs $51.55 at Target and $57.14 at Kroger.

Kroger vs Target: 4,273 products compared

  • Target: cheaper on 2,592 items — overall winner on average price
  • Kroger: beats Target on 1,091 items — but loses overall
  • Same price: 590 items

Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Target

  • Average prices: $5.73 at Target vs $5.74 at Kroger
  • Basket savings: save about 20¢ on a 20-item basket at Target (1¢ less per item)

Calculated by multiplying the average 1¢ price difference by a standard 20-item grocery trip.

How far apart Kroger and Target prices are

  • Within 10%: 1,677 items
  • 10% to 25% apart: 1,557 items
  • More than 25% apart: 449 items
  • Typical gap: 10.4% per item, where the prices differ
  • Liquid I.V. Hydration Multiplier Zero Sugar Electrolytes Rainbow Sherbet Drink Mix Packets

    Biggest saving at KrogerLiquid I.V. Hydration Multiplier Zero Sugar Electrolytes Rainbow Sherbet Drink Mix Packets$9.79 vs $17.35 at Target — save $7.56

  • Chock full o'Nuts Heavenly Original Medium Roast Ground - 26 oz Can

    Biggest saving at TargetChock full o'Nuts Heavenly Original Medium Roast Ground - 26 oz Can$11.99 vs $18.29 at Kroger — save $6.30

The same basket at Kroger and Target

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Target.

ProductKrogerTarget
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.99$3.29
Kraft Singles American Cheese Slices 16 Count$4.29$3.99
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.67$1.89
Jiffy Corn Muffin Mix 8.5 Oz$0.79$0.79
Celsius Energy Drink Sparkling Orange 12 Fl Oz$2.00$2.69
Country Crock Original Vegetable Oil Spread 15 Ounces$3.59$3.69
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$4.29$3.99
Pop-Tarts Frosted Strawberry Toaster Pastries$4.29$3.99
Ritz Fresh Stacks The Original Crackers 11.8 Oz$4.49$3.99
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.69$1.69
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$3.29$2.99
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$3.49$3.19
Hormel Original Pepperoni 6 Oz$4.99$3.69
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$3.29$3.19
Gorton's Beer Battered Fish Fillets 10 Count$11.99$8.49
Total$57.14$51.55

Target is $5.59 cheaper on this basket.

Kroger vs Target prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleKrogerTargetCheaperGap
Pantry838 items$4.65$5.06Kroger · 8%
Bakery200 items$5.07$4.71Target · 7%
Dairy254 items$5.27$4.92Target · 7%
Frozen153 items$5.88$5.58Target · 5%
Meat294 items$7.23$6.89Target · 5%
Baby food144 items$3.50$3.37Target · 4%
Ready meals520 items$5.00$5.13Kroger · 3%
Beverages1,086 items$7.16$7.01Target · 2%
Snacks762 items$5.58$5.52Target · 1%

Kroger vs Target on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelKrogerTargetCheaperGap
Under $3920 items$2.30$2.23Target · 3%
$3 to $102,894 items$5.67$5.34Target · 6%
Over $10459 items$13.15$15.13Kroger · 13%

Healthier groceries: Kroger vs Target

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreKrogerTargetCheaperGap
Score A732 items$5.15$5.36Kroger · 4%
Score AB1,084 items$5.48$5.34Target · 3%
Score B1,233 items$5.55$5.64Kroger · 2%
Score C1,223 items$6.53$6.37Target · 2%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Kroger and Target rank on price

  • Kroger: #13 of 49 stores. Cheaper than 31 of the 48 stores it's compared with, prices about 4% below theirs on average.
  • Target: #18 of 49 stores. Cheaper than 33 of the 48 stores it's compared with, prices about 3% below theirs on average.

Cheaper than Kroger

Cheaper than Target

Prices are periodic snapshots and may differ from your local store.

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