Kroger vs Pay Less

Kroger vs Pay Less at a glance

• Pay Less is cheaper in all 10 aisles we compared.
• On the healthiest products (ingredient score A or AB), Pay Less is 4% cheaper.
• The same 15-product basket costs $50.49 at Pay Less and $57.14 at Kroger.

How far apart Kroger and Pay Less prices are

• Within 10%: 3,872 items
• 10% to 25% apart: 2,546 items
• More than 25% apart: 491 items
• Typical gap: 8.4% per item, where the prices differ

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  Biggest saving at KrogerPrivate Selection Farm Raised Norwegian Atlantic Salmon Traditional Pre-Sliced Cold Smoked$21.99 vs $28.99 at Pay Less — save $7.00

• 

  Biggest saving at Pay LessChoice Beef Chuck Roast$19.92 vs $31.32 at Kroger — save $11.40

The same basket at Kroger and Pay Less

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Pay Less.

Pay Less is $6.65 cheaper on this basket.

Kroger vs Pay Less prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Kroger vs Pay Less on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Kroger vs Pay Less

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Kroger	Pay Less	CheaperGap
Score A2,215 items	$4.82	$4.68	Pay Less · 3%
Score AB2,586 items	$5.03	$4.81	Pay Less · 4%
Score B3,063 items	$5.34	$5.11	Pay Less · 4%
Score C3,405 items	$6.58	$6.36	Pay Less · 3%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.