H-E-B vs Pay Less

H-E-B vs Pay Less at a glance

• It's not a clean sweep: Pay Less is still cheaper on fresh produce (7% less).
• On the healthiest products (ingredient score A or AB), H-E-B is 5% cheaper.
• The same 15-product basket costs $48.69 at H-E-B and $50.49 at Pay Less.

How far apart H-E-B and Pay Less prices are

• Within 10%: 2,854 items
• 10% to 25% apart: 1,441 items
• More than 25% apart: 299 items
• Typical gap: 7.8% per item, where the prices differ

• 

  Biggest saving at H-E-BSimilac 360 Total Care Sensitive Milk-Based Infant Formula Powder 30.2 Ounces$49.97 vs $56.99 at Pay Less — save $7.02

• 

  Biggest saving at Pay LessSimilac 360 Total Care Gentle Comfort Milk Based Infant Formula with Iron$49.99 vs $54.48 at H-E-B — save $4.49

The same basket at H-E-B and Pay Less

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Pay Less.

H-E-B is $1.80 cheaper on this basket.

H-E-B vs Pay Less prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Pay Less on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Pay Less

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Pay Less	CheaperGap
Score A792 items	$4.01	$4.23	H-E-B · 5%
Score AB1,125 items	$4.39	$4.61	H-E-B · 5%
Score B1,398 items	$4.65	$4.94	H-E-B · 6%
Score C1,311 items	$5.52	$5.89	H-E-B · 6%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.