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As of October 20, 2026, Kroger is cheaper. You'd pay about 13% less for the same groceries at Kroger than at Safeway.
Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 84¢ price difference by a standard 20-item grocery trip.
Biggest saving at Krogervitaminwater Zero Sugar XXX Acai-Blueberry-Pomegranate Flavored Bottled Water Beverage$11.79 vs $22.99 at Safeway — save $11.20
Biggest saving at SafewayPURAMINO DHA & ARA Hypoallergenic Infant Formula Can$65.99 vs $81.99 at Kroger — save $16.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Safeway.
| Product | Kroger | Safeway |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $4.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $6.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $2.28 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.99 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $2.50 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $3.99 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $4.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $4.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.49 | $4.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.67 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.29 | $4.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $3.49 | $4.99 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $5.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.29 | $4.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $12.99 |
| Total | $57.14 | $72.33 |
Kroger is $15.19 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Kroger | Safeway | CheaperGap |
|---|---|---|---|
| Ready meals891 items | $5.00 | $6.04 | Kroger · 17% |
| Pantry1,284 items | $4.65 | $5.55 | Kroger · 16% |
| Dairy684 items | $4.82 | $5.62 | Kroger · 14% |
| Meat377 items | $7.02 | $8.15 | Kroger · 14% |
| Bakery325 items | $5.16 | $5.90 | Kroger · 13% |
| Beverages1,922 items | $6.48 | $7.40 | Kroger · 12% |
| Frozen229 items | $5.63 | $6.34 | Kroger · 11% |
| Snacks1,091 items | $5.34 | $5.89 | Kroger · 9% |
| Baby food256 items | $9.70 | $10.07 | Kroger · 4% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Kroger | Safeway | CheaperGap |
|---|---|---|---|
| Under $31,383 items | $1.97 | $2.33 | Kroger · 15% |
| $3 to $104,885 items | $5.17 | $6.00 | Kroger · 14% |
| Over $10836 items | $14.81 | $16.48 | Kroger · 10% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Kroger | Safeway | CheaperGap |
|---|---|---|---|
 Score A1,187 items | $5.21 | $5.87 | Kroger · 11% |
 Score AB1,751 items | $5.19 | $5.97 | Kroger · 13% |
 Score B2,096 items | $5.25 | $6.06 | Kroger · 13% |
 Score C2,069 items | $6.79 | $7.82 | Kroger · 13% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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