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As of October 20, 2026, Kroger is barely cheaper. You'd pay about 1% less for the same groceries at Kroger than at King Soopers.
Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 9¢ price difference by a standard 20-item grocery trip.
Biggest saving at King SoopersChoice Beef Chuck Roast$19.92 vs $31.32 at Kroger — save $11.40
Biggest saving at KrogerBeyond Burger Plant Based Patties 24 Oz - 24. OZ$10.99 vs $19.29 at King Soopers — save $8.30
The 15 products carried by the most stores we track — no more than two from any aisle — priced at King Soopers and Kroger.
| Product | King Soopers | Kroger |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $4.29 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.79 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $2.00 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.59 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $4.29 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $4.29 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $4.49 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.69 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.39 | $3.29 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $3.49 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $3.29 |
| Gorton's Beer Battered Fish Fillets 10 Count | $8.99 | $11.99 |
| Total | $53.84 | $57.14 |
King Soopers is $3.30 cheaper on this basket — the opposite of the overall result, which averages every matched product.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | King Soopers | Kroger | CheaperGap |
|---|---|---|---|
| Fresh produce333 items | $3.82 | $3.61 | Kroger · 5% |
| Dairy1,280 items | $5.07 | $4.96 | Kroger · 2% |
| Frozen422 items | $5.31 | $5.20 | Kroger · 2% |
| Meat1,124 items | $7.94 | $7.77 | Kroger · 2% |
| Pantry2,465 items | $4.39 | $4.32 | Kroger · 2% |
| Bakery725 items | $6.17 | $6.11 | Kroger · 1% |
| Beverages2,856 items | $7.11 | $7.03 | Kroger · 1% |
| Ready meals1,689 items | $5.22 | $5.15 | Kroger · 1% |
| Snacks1,831 items | $5.47 | $5.42 | Kroger · 1% |
| Baby food371 items | $9.14 | $9.10 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | King Soopers | Kroger | CheaperGap |
|---|---|---|---|
| Under $33,455 items | $2.13 | $2.11 | Kroger · 1% |
| $3 to $108,276 items | $5.69 | $5.59 | Kroger · 2% |
| Over $101,415 items | $16.05 | $15.87 | Kroger · 1% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | King Soopers | Kroger | CheaperGap |
|---|---|---|---|
 Score A2,693 items | $5.17 | $5.05 | Kroger · 2% |
 Score AB3,028 items | $5.36 | $5.28 | Kroger · 2% |
 Score B3,589 items | $5.62 | $5.54 | Kroger · 1% |
 Score C3,835 items | $6.99 | $6.92 | Kroger · 1% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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