H-E-B vs King Soopers

H-E-B vs King Soopers at a glance

• It's not a clean sweep: King Soopers is still cheaper on fresh produce (4% less).
• On the healthiest products (ingredient score A or AB), H-E-B is 12% cheaper.
• The same 15-product basket costs $48.69 at H-E-B and $53.84 at King Soopers.

How far apart H-E-B and King Soopers prices are

• Within 10%: 2,086 items
• 10% to 25% apart: 2,315 items
• More than 25% apart: 743 items
• Typical gap: 12.3% per item, where the prices differ

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  Biggest saving at H-E-BMaraNatha Creamy Raw California Almond Butter$11.61 vs $18.99 at King Soopers — save $7.38

• 

  Biggest saving at King SoopersPrivate Selection Top Round Uncured Deli Pastrami Sliced$16.99 vs $24.72 at H-E-B — save $7.73

The same basket at H-E-B and King Soopers

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and King Soopers.

H-E-B is $5.15 cheaper on this basket.

H-E-B vs King Soopers prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs King Soopers on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs King Soopers

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	King Soopers	CheaperGap
Score A958 items	$4.08	$4.59	H-E-B · 11%
Score AB1,288 items	$4.47	$5.09	H-E-B · 12%
Score B1,536 items	$4.73	$5.38	H-E-B · 12%
Score C1,401 items	$5.71	$6.46	H-E-B · 12%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.