Compare stores
As of October 20, 2026, Pay Less is cheaper. You'd pay about 5% less for the same groceries at Pay Less than at King Soopers.
Pay Less wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 27¢ price difference by a standard 20-item grocery trip.
Biggest saving at King SoopersDunkin' Vanilla Flavored K-Cup Coffee Pods$23.99 vs $29.99 at Pay Less — save $6.00
Biggest saving at Pay LessFolgers Classic Decaf Ground Coffee Medium Roast$16.69 vs $24.99 at King Soopers — save $8.30
The 15 products carried by the most stores we track — no more than two from any aisle — priced at King Soopers and Pay Less.
| Product | King Soopers | Pay Less |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.75 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $3.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $3.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.39 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.39 | $3.19 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.69 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $3.09 |
| Gorton's Beer Battered Fish Fillets 10 Count | $8.99 | $8.29 |
| Total | $53.84 | $50.49 |
Pay Less is $3.35 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | King Soopers | Pay Less | CheaperGap |
|---|---|---|---|
| Frozen371 items | $4.93 | $4.48 | Pay Less · 9% |
| Bakery680 items | $5.92 | $5.58 | Pay Less · 6% |
| Fresh produce285 items | $3.65 | $3.43 | Pay Less · 6% |
| Dairy1,068 items | $4.45 | $4.23 | Pay Less · 5% |
| Pantry2,090 items | $4.15 | $3.92 | Pay Less · 5% |
| Snacks1,535 items | $5.36 | $5.08 | Pay Less · 5% |
| Beverages2,303 items | $6.96 | $6.66 | Pay Less · 4% |
| Ready meals1,478 items | $5.13 | $4.92 | Pay Less · 4% |
| Meat881 items | $7.49 | $7.20 | Pay Less · 4% |
| Baby food249 items | $10.88 | $10.54 | Pay Less · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | King Soopers | Pay Less | CheaperGap |
|---|---|---|---|
| Under $33,162 items | $2.16 | $2.04 | Pay Less · 6% |
| $3 to $106,798 items | $5.66 | $5.36 | Pay Less · 5% |
| Over $101,019 items | $16.12 | $15.57 | Pay Less · 3% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | King Soopers | Pay Less | CheaperGap |
|---|---|---|---|
 Score A2,142 items | $4.89 | $4.66 | Pay Less · 5% |
 Score AB2,538 items | $5.12 | $4.83 | Pay Less · 6% |
 Score B3,002 items | $5.38 | $5.11 | Pay Less · 5% |
 Score C3,296 items | $6.71 | $6.43 | Pay Less · 4% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
We are independent — stores don't pay us for placement.
All images, logos, and trademarks belong to their respective owners.