Hy-Vee vs Target

Hy-Vee vs Target at a glance

• It's not a clean sweep: Target is cheaper in 5 of 9 aisles, led by frozen (11% less).
• For items $3 to $10, Target is the cheaper store (9% less on average).
• On the healthiest products (ingredient score A or AB), Hy-Vee is 6% cheaper.
• The same 15-product basket costs $49.20 at Hy-Vee and $51.55 at Target.

How far apart Hy-Vee and Target prices are

• Within 10%: 2,056 items
• 10% to 25% apart: 2,532 items
• More than 25% apart: 1,146 items
• Typical gap: 13.4% per item, where the prices differ

• 

  Biggest saving at Hy-VeeEnsure COMPLETE Milk Chocolate Nutrition Shake / Complete, Balanced Meal Replacement / 10 fl oz'Äî4 Pack$16.99 vs $30.35 at Target — save $13.36

• 

  Biggest saving at TargetGerber Snacks Baby Variety Pack Yogurt Melts 8+ Months - 4 ct$9.99 vs $17.99 at Hy-Vee — save $8.00

The same basket at Hy-Vee and Target

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and Target.

Hy-Vee is $2.35 cheaper on this basket.

Hy-Vee vs Target prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Hy-Vee vs Target on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Hy-Vee vs Target

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Hy-Vee	Target	CheaperGap
Score A907 items	$5.33	$5.99	Hy-Vee · 11%
Score AB1,562 items	$5.69	$5.85	Hy-Vee · 3%
Score B1,945 items	$5.61	$5.55	Target · 1%
Score C1,728 items	$6.04	$5.99	Target · 1%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.