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Cub vs Kroger

As of October 20, 2026, Kroger is cheaper. You'd pay about 7% less for the same groceries at Kroger than at Cub.

Cub vs Kroger at a glance

  • Kroger is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), Kroger is 8% cheaper.
  • The same 15-product basket costs $57.14 at Kroger and $58.63 at Cub.

Cub vs Kroger: 6,076 products compared

  • Kroger: cheaper on 3,543 items — overall winner on average price
  • Cub: beats Kroger on 1,732 items — but loses overall
  • Same price: 801 items

Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Kroger

  • Average prices: $5.32 at Kroger vs $5.73 at Cub
  • Basket savings: save about $8.20 on a 20-item basket at Kroger (41¢ less per item)

Calculated by multiplying the average 41¢ price difference by a standard 20-item grocery trip.

How far apart Cub and Kroger prices are

  • Within 10%: 1,640 items
  • 10% to 25% apart: 2,440 items
  • More than 25% apart: 1,195 items
  • Typical gap: 14.9% per item, where the prices differ
  • Folgers Classic Decaf Ground Coffee Medium Roast

    Biggest saving at CubFolgers Classic Decaf Ground Coffee Medium Roast$14.99 vs $21.99 at Kroger — save $7.00

  • The Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 32 Count

    Biggest saving at KrogerThe Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 32 Count$21.99 vs $31.99 at Cub — save $10.00

The same basket at Cub and Kroger

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Cub and Kroger.

ProductCubKroger
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$4.49$2.99
Kraft Singles American Cheese Slices 16 Count$4.99$4.29
Gatorade Thirst Quencher Orange Sports Drink Bottle$2.49$1.67
Jiffy Corn Muffin Mix 8.5 Oz$0.79$0.79
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.67$2.00
Country Crock Original Vegetable Oil Spread 15 Ounces$3.79$3.59
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.99$4.29
Pop-Tarts Frosted Strawberry Toaster Pastries$3.99$4.29
Ritz Fresh Stacks The Original Crackers 11.8 Oz$4.39$4.49
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.79$1.69
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$3.49$3.29
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$3.99$3.49
Hormel Original Pepperoni 6 Oz$5.99$4.99
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$3.79$3.29
Gorton's Beer Battered Fish Fillets 10 Count$8.99$11.99
Total$58.63$57.14

Kroger is $1.49 cheaper on this basket.

Cub vs Kroger prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleCubKrogerCheaperGap
Fresh produce31 items$6.27$4.36Kroger · 30%
Frozen180 items$6.58$5.72Kroger · 13%
Meat410 items$7.14$6.46Kroger · 10%
Pantry1,151 items$4.70$4.23Kroger · 10%
Ready meals775 items$5.32$4.83Kroger · 9%
Dairy606 items$4.85$4.49Kroger · 7%
Bakery259 items$5.27$4.96Kroger · 6%
Beverages1,613 items$6.84$6.46Kroger · 6%
Snacks860 items$5.32$5.11Kroger · 4%
Baby food168 items$5.28$5.27Same

Cub vs Kroger on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelCubKrogerCheaperGap
Under $31,362 items$2.22$2.04Kroger · 8%
$3 to $104,159 items$5.66$5.24Kroger · 7%
Over $10555 items$14.93$13.94Kroger · 7%

Healthier groceries: Cub vs Kroger

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreCubKrogerCheaperGap
Score A972 items$5.30$4.79Kroger · 9%
Score AB1,461 items$5.43$5.01Kroger · 8%
Score B1,804 items$5.33$4.98Kroger · 6%
Score C1,839 items$6.60$6.17Kroger · 7%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Cub and Kroger rank on price

  • Kroger: #13 of 49 stores. Cheaper than 31 of the 48 stores it's compared with, prices about 4% below theirs on average.
  • Cub: #33 of 49 stores. Cheaper than 14 of the 48 stores it's compared with, prices about 3% above theirs on average.

Cheaper than Kroger

Cheaper than Cub

Prices are periodic snapshots and may differ from your local store.

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