Cub vs H-E-B

Cub vs H-E-B at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 18% cheaper.
• The same 15-product basket costs $48.69 at H-E-B and $58.63 at Cub.

How far apart Cub and H-E-B prices are

• Within 10%: 1,832 items
• 10% to 25% apart: 3,215 items
• More than 25% apart: 2,161 items
• Typical gap: 17.9% per item, where the prices differ

• 

  Biggest saving at CubFresh Smelt$12.99 vs $17.98 at H-E-B — save $4.99

• 

  Biggest saving at H-E-BCalifornia Olive Ranch Global Blend Extra Virgin Olive Oil - 25.4 Fl. Oz.$15.24 vs $26.39 at Cub — save $11.15

The same basket at Cub and H-E-B

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Cub and H-E-B.

H-E-B is $9.94 cheaper on this basket.

Cub vs H-E-B prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Cub vs H-E-B on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Cub vs H-E-B

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Cub	H-E-B	CheaperGap
Score A1,159 items	$5.12	$4.12	H-E-B · 20%
Score AB1,751 items	$5.36	$4.42	H-E-B · 18%
Score B2,270 items	$5.33	$4.50	H-E-B · 16%
Score C2,034 items	$5.38	$4.54	H-E-B · 16%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.