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As of October 20, 2026, Pay Less is cheaper. You'd pay about 12% less for the same groceries at Pay Less than at Cub.
Pay Less wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 70¢ price difference by a standard 20-item grocery trip.
Biggest saving at CubCurly's Fully Cooked Baby Back Pork Ribs with Barbecue Sauce$12.99 vs $17.99 at Pay Less — save $5.00
Biggest saving at Pay LessThe Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 32 Count$21.99 vs $31.99 at Cub — save $10.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Cub and Pay Less.
| Product | Cub | Pay Less |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $4.49 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.99 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $2.49 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.75 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.67 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.79 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.99 | $3.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.99 | $3.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.39 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.79 | $1.39 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.49 | $3.19 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $3.99 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $5.99 | $4.69 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.79 | $3.09 |
| Gorton's Beer Battered Fish Fillets 10 Count | $8.99 | $8.29 |
| Total | $58.63 | $50.49 |
Pay Less is $8.14 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Cub | Pay Less | CheaperGap |
|---|---|---|---|
| Fresh produce29 items | $6.12 | $4.05 | Pay Less · 34% |
| Frozen164 items | $6.21 | $4.92 | Pay Less · 21% |
| Meat360 items | $6.71 | $5.70 | Pay Less · 15% |
| Ready meals735 items | $5.31 | $4.59 | Pay Less · 14% |
| Pantry991 items | $4.47 | $3.85 | Pay Less · 14% |
| Bakery236 items | $5.27 | $4.65 | Pay Less · 12% |
| Dairy553 items | $4.75 | $4.20 | Pay Less · 12% |
| Beverages1,368 items | $6.96 | $6.17 | Pay Less · 11% |
| Snacks729 items | $5.31 | $4.78 | Pay Less · 10% |
| Baby food143 items | $5.98 | $5.80 | Pay Less · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Cub | Pay Less | CheaperGap |
|---|---|---|---|
| Under $31,293 items | $2.26 | $1.95 | Pay Less · 14% |
| $3 to $103,593 items | $5.71 | $5.00 | Pay Less · 12% |
| Over $10441 items | $15.34 | $13.52 | Pay Less · 12% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Cub | Pay Less | CheaperGap |
|---|---|---|---|
 Score A784 items | $5.03 | $4.34 | Pay Less · 14% |
 Score AB1,295 items | $5.34 | $4.63 | Pay Less · 13% |
 Score B1,577 items | $5.27 | $4.67 | Pay Less · 11% |
 Score C1,671 items | $6.60 | $5.80 | Pay Less · 12% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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