Target vs Pay Less

Target vs Pay Less at a glance

• It's not a clean sweep: Target is cheaper in 2 of 9 aisles, led by meat (2% less).
• On the healthiest products (ingredient score A or AB), Pay Less is 4% cheaper.
• The same 15-product basket costs $50.49 at Pay Less and $51.55 at Target.

How far apart Target and Pay Less prices are

• Within 10%: 1,731 items
• 10% to 25% apart: 929 items
• More than 25% apart: 299 items
• Typical gap: 7.9% per item, where the prices differ

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  Biggest saving at TargetBOOST Very Vanilla 20g High Protein Balanced Nutritional Drinks - 12 pk$15.49 vs $20.99 at Pay Less — save $5.50

• 

  Biggest saving at Pay LessQuest Keto Friendly Chocolate Chip 15g Protein Soft & Chewy Cookie - 4 ct$9.69 vs $19.29 at Target — save $9.60

The same basket at Target and Pay Less

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Pay Less.

Pay Less is $1.06 cheaper on this basket.

Target vs Pay Less prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Target vs Pay Less on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Target vs Pay Less

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Target	Pay Less	CheaperGap
Score A565 items	$5.06	$4.74	Pay Less · 6%
Score AB897 items	$5.24	$5.08	Pay Less · 3%
Score B1,039 items	$5.44	$5.10	Pay Less · 6%
Score C1,025 items	$6.21	$6.14	Pay Less · 1%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.