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As of October 20, 2026, Jay C is barely cheaper. You'd pay about 2% less for the same groceries at Jay C than at Kroger.
Jay C wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 9¢ price difference by a standard 20-item grocery trip.
Biggest saving at KrogerBubba Burger Beef Chuck with Sweet Onions Burgers 6 Pack$9.99 vs $18.39 at Jay C — save $8.40
Biggest saving at Jay CPURAMINO DHA & ARA Hypoallergenic Infant Formula Can$69.89 vs $81.99 at Kroger — save $12.10
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Jay C.
| Product | Kroger | Jay C |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $4.29 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.64 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $4.29 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $4.29 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.49 | $4.29 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.29 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.29 | $3.29 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $3.49 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $8.99 |
| Birds Eye Broccoli Florets 10.8 Oz | $1.67 | $1.67 |
| Total | $55.52 | $51.48 |
Jay C is $4.04 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Kroger | Jay C | CheaperGap |
|---|---|---|---|
| Fresh produce287 items | $3.52 | $3.82 | Kroger · 8% |
| Baby food300 items | $8.52 | $8.27 | Jay C · 3% |
| Bakery642 items | $5.92 | $5.74 | Jay C · 3% |
| Pantry2,030 items | $3.99 | $3.86 | Jay C · 3% |
| Snacks1,537 items | $5.44 | $5.28 | Jay C · 3% |
| Frozen337 items | $5.50 | $5.38 | Jay C · 2% |
| Beverages2,216 items | $7.09 | $7.02 | Jay C · 1% |
| Dairy966 items | $4.29 | $4.25 | Jay C · 1% |
| Ready meals1,271 items | $4.92 | $4.86 | Jay C · 1% |
| Meat816 items | $7.30 | $7.22 | Jay C · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Kroger | Jay C | CheaperGap |
|---|---|---|---|
| Under $33,048 items | $2.12 | $2.09 | Jay C · 1% |
| $3 to $106,370 items | $5.50 | $5.39 | Jay C · 2% |
| Over $101,024 items | $16.13 | $15.95 | Jay C · 1% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Kroger | Jay C | CheaperGap |
|---|---|---|---|
 Score A2,066 items | $4.75 | $4.71 | Jay C · 1% |
 Score AB2,249 items | $4.98 | $4.85 | Jay C · 3% |
 Score B2,885 items | $5.29 | $5.20 | Jay C · 2% |
 Score C3,242 items | $6.69 | $6.60 | Jay C · 1% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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