Compare stores
As of October 20, 2026, Pay Less is barely cheaper. You'd pay about 2% less for the same groceries at Pay Less than at Jay C.
Pay Less wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 10¢ price difference by a standard 20-item grocery trip.
Biggest saving at Jay CPrivate Selection Farm Raised Norwegian Atlantic Salmon Traditional Pre-Sliced Cold Smoked$21.99 vs $28.99 at Pay Less — save $7.00
Biggest saving at Pay LessChoice Beef Chuck Roast$19.92 vs $28.47 at Jay C — save $8.55
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Jay C and Pay Less.
| Product | Jay C | Pay Less |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.99 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.64 | $0.75 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.99 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.49 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $3.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $3.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.29 | $1.39 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.29 | $3.19 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.69 |
| Gorton's Beer Battered Fish Fillets 10 Count | $8.99 | $8.29 |
| Birds Eye Broccoli Florets 10.8 Oz | $1.67 | $2.09 |
| Total | $51.48 | $49.49 |
Pay Less is $1.99 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Jay C | Pay Less | CheaperGap |
|---|---|---|---|
| Fresh produce282 items | $3.73 | $3.44 | Pay Less · 8% |
| Frozen312 items | $4.80 | $4.60 | Pay Less · 4% |
| Dairy944 items | $4.18 | $4.05 | Pay Less · 3% |
| Bakery752 items | $5.33 | $5.22 | Pay Less · 2% |
| Beverages1,997 items | $6.81 | $6.64 | Pay Less · 2% |
| Ready meals1,253 items | $4.81 | $4.74 | Pay Less · 2% |
| Snacks1,421 items | $5.19 | $5.09 | Pay Less · 2% |
| Meat830 items | $7.10 | $7.04 | Pay Less · 1% |
| Pantry1,990 items | $3.78 | $3.73 | Pay Less · 1% |
| Baby food247 items | $8.66 | $8.65 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Jay C | Pay Less | CheaperGap |
|---|---|---|---|
| Under $33,214 items | $2.13 | $2.06 | Pay Less · 3% |
| $3 to $105,988 items | $5.48 | $5.37 | Pay Less · 2% |
| Over $10862 items | $15.81 | $15.54 | Pay Less · 2% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Jay C | Pay Less | CheaperGap |
|---|---|---|---|
 Score A1,956 items | $4.63 | $4.53 | Pay Less · 2% |
 Score AB2,200 items | $4.78 | $4.69 | Pay Less · 2% |
 Score B2,768 items | $5.04 | $4.92 | Pay Less · 2% |
 Score C3,140 items | $6.29 | $6.18 | Pay Less · 2% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
We are independent — stores don't pay us for placement.
All images, logos, and trademarks belong to their respective owners.