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As of October 20, 2026, H-E-B is cheaper. You'd pay about 15% less for the same groceries at H-E-B than at Star Market.
H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 82¢ price difference by a standard 20-item grocery trip.
Biggest saving at H-E-BDecorated Butter Cookie Tray 12 Count - ea$13.99 vs $26.99 at Star Market — save $13.00
Biggest saving at Star MarketBakery Cake 2 Layer Tres Leches Decorated Each$26.99 vs $39.98 at H-E-B — save $12.99
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Star Market.
| Product | H-E-B | Star Market |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $5.49 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $2.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $1.00 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.97 | $2.00 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $4.29 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $4.49 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $4.49 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.00 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $3.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $4.49 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $3.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $10.99 |
| Total | $48.69 | $60.18 |
H-E-B is $11.49 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Star Market | CheaperGap |
|---|---|---|---|
| Frozen307 items | $4.76 | $5.99 | H-E-B · 20% |
| Ready meals1,047 items | $4.35 | $5.24 | H-E-B · 17% |
| Pantry1,610 items | $4.23 | $5.07 | H-E-B · 17% |
| Bakery396 items | $4.84 | $5.68 | H-E-B · 15% |
| Beverages1,174 items | $4.85 | $5.69 | H-E-B · 15% |
| Dairy604 items | $4.49 | $5.27 | H-E-B · 15% |
| Meat309 items | $6.52 | $7.69 | H-E-B · 15% |
| Snacks1,551 items | $5.09 | $5.71 | H-E-B · 11% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Star Market | CheaperGap |
|---|---|---|---|
| Under $31,742 items | $2.01 | $2.33 | H-E-B · 14% |
| $3 to $104,888 items | $4.89 | $5.79 | H-E-B · 16% |
| Over $10436 items | $13.79 | $15.69 | H-E-B · 12% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Star Market | CheaperGap |
|---|---|---|---|
 Score A1,052 items | $5.04 | $5.80 | H-E-B · 13% |
 Score AB1,723 items | $4.69 | $5.50 | H-E-B · 15% |
 Score B2,315 items | $4.67 | $5.46 | H-E-B · 14% |
 Score C1,976 items | $4.65 | $5.57 | H-E-B · 17% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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