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As of October 20, 2026, H-E-B is cheaper. You'd pay about 12% less for the same groceries at H-E-B than at Metro Market.
H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 67¢ price difference by a standard 20-item grocery trip.
Biggest saving at H-E-BSimilac 360 Total Care Sensitive Milk-Based Infant Formula Powder 30.2 Ounces$49.97 vs $59.99 at Metro Market — save $10.02
Biggest saving at Metro MarketChoice Angus Sirloin Tip Roast Beef$24.62 vs $32.47 at H-E-B — save $7.85
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Metro Market.
| Product | H-E-B | Metro Market |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $4.49 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $1.79 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.85 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.97 | $2.00 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.69 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $4.49 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $4.49 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $4.29 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.69 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $3.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $4.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $3.29 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $8.99 |
| Total | $48.69 | $54.52 |
H-E-B is $5.83 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Metro Market | CheaperGap |
|---|---|---|---|
| Frozen159 items | $4.92 | $5.91 | H-E-B · 17% |
| Beverages944 items | $4.76 | $5.69 | H-E-B · 16% |
| Pantry951 items | $3.76 | $4.32 | H-E-B · 13% |
| Bakery249 items | $4.53 | $5.14 | H-E-B · 12% |
| Dairy450 items | $4.26 | $4.83 | H-E-B · 12% |
| Snacks721 items | $4.63 | $5.24 | H-E-B · 12% |
| Ready meals576 items | $4.25 | $4.75 | H-E-B · 10% |
| Baby food286 items | $9.24 | $10.12 | H-E-B · 9% |
| Meat217 items | $7.51 | $8.21 | H-E-B · 8% |
| Fresh produce70 items | $2.20 | $2.04 | Metro Market · 7% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Metro Market | CheaperGap |
|---|---|---|---|
| Under $31,432 items | $2.01 | $2.22 | H-E-B · 9% |
| $3 to $102,920 items | $4.93 | $5.73 | H-E-B · 14% |
| Over $10283 items | $17.28 | $18.96 | H-E-B · 9% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Metro Market | CheaperGap |
|---|---|---|---|
 Score A845 items | $4.08 | $4.59 | H-E-B · 11% |
 Score AB1,115 items | $4.49 | $5.10 | H-E-B · 12% |
 Score B1,430 items | $4.56 | $5.22 | H-E-B · 13% |
 Score C1,245 items | $5.76 | $6.62 | H-E-B · 13% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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