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As of October 20, 2026, H-E-B is cheaper. You'd pay about 20% less for the same groceries at H-E-B than at Acme Markets.
Calculated by multiplying the average $1.21 price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BGorton's Wild Caught Breaded Fish Fillets - 26 ct Frozen$14.48 vs $24.99 at Acme Markets — save $10.51

Biggest saving at Acme MarketsDanish Assorted 4 Count - Each$7.99 vs $15.49 at H-E-B — save $7.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Acme Markets.
| Product | H-E-B | Acme Markets |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $3.99 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $2.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.89 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.97 | $2.79 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $4.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $4.00 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $4.00 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $4.79 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.50 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $2.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $3.99 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $5.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $4.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $10.49 |
| Total | $48.69 | $61.38 |
H-E-B is $12.69 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Acme Markets | CheaperGap |
|---|---|---|---|
| Frozen295 items | $4.79 | $6.94 | H-E-B · 31% |
| Ready meals1,121 items | $4.39 | $5.78 | H-E-B · 24% |
| Pantry1,758 items | $4.20 | $5.41 | H-E-B · 22% |
| Beverages1,273 items | $4.91 | $6.16 | H-E-B · 20% |
| Snacks1,677 items | $5.20 | $6.31 | H-E-B · 18% |
| Dairy620 items | $4.35 | $5.23 | H-E-B · 17% |
| Bakery416 items | $4.66 | $5.57 | H-E-B · 16% |
| Meat310 items | $6.81 | $7.87 | H-E-B · 13% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Acme Markets | CheaperGap |
|---|---|---|---|
| Under $31,708 items | $1.95 | $2.39 | H-E-B · 19% |
| $3 to $105,283 items | $4.75 | $6.10 | H-E-B · 22% |
| Over $10546 items | $13.47 | $15.69 | H-E-B · 14% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Acme Markets | CheaperGap |
|---|---|---|---|
| $5.11 | $6.13 | H-E-B · 17% | |
| $4.74 | $6.00 | H-E-B · 21% | |
| $4.65 | $5.79 | H-E-B · 20% | |
| $4.68 | $6.02 | H-E-B · 22% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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