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As of October 20, 2026, Fred Meyer and King Soopers are about the same. You'd pay roughly the same for the same groceries at either.
Fred Meyer wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 1¢ price difference by a standard 20-item grocery trip.
Biggest saving at Fred MeyerBeyond Burger Plant Based Patties 24 Oz - 24. OZ$12.49 vs $19.29 at King Soopers — save $6.80
Biggest saving at King SoopersKroger 100% Pure Beef Quarter Pound Burgers BIG Deal!$25.00 vs $35.00 at Fred Meyer — save $10.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Fred Meyer and King Soopers.
| Product | Fred Meyer | King Soopers |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.19 | $4.29 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.79 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $2.00 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.39 | $3.69 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.19 | $4.29 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.19 | $4.29 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $4.29 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.69 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.29 | $3.39 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.39 | $3.49 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $8.99 |
| Total | $56.04 | $53.84 |
King Soopers is $2.20 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Fred Meyer | King Soopers | CheaperGap |
|---|---|---|---|
| Frozen400 items | $5.34 | $5.47 | Fred Meyer · 2% |
| Baby food330 items | $9.36 | $9.45 | Fred Meyer · 1% |
| Dairy1,114 items | $4.96 | $4.91 | King Soopers · 1% |
| Fresh produce319 items | $3.77 | $3.73 | King Soopers · 1% |
| Meat995 items | $8.09 | $8.04 | King Soopers · 1% |
| Bakery692 items | $6.13 | $6.13 | Same |
| Beverages2,589 items | $7.18 | $7.21 | Same |
| Ready meals1,497 items | $5.14 | $5.14 | Same |
| Pantry2,119 items | $4.51 | $4.50 | Same |
| Snacks1,663 items | $5.51 | $5.52 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Fred Meyer | King Soopers | CheaperGap |
|---|---|---|---|
| Under $33,052 items | $2.13 | $2.15 | Fred Meyer · 1% |
| $3 to $107,392 items | $5.65 | $5.67 | Same |
| Over $101,320 items | $16.12 | $16.06 | Same |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Fred Meyer | King Soopers | CheaperGap |
|---|---|---|---|
 Score A2,462 items | $5.30 | $5.28 | Same |
 Score AB2,751 items | $5.36 | $5.37 | Same |
 Score B3,144 items | $5.58 | $5.58 | Same |
 Score C3,406 items | $7.12 | $7.14 | Same |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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