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As of October 20, 2026, H-E-B is cheaper. You'd pay about 11% less for the same groceries at H-E-B than at Fred Meyer.
Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.

Biggest saving at Fred MeyerPrivate Selection Top Round Uncured Deli Pastrami Sliced$16.99 vs $24.72 at H-E-B — save $7.73

Biggest saving at H-E-BSimilac 360 Total Care Sensitive Milk-Based Infant Formula Powder 30.2 Ounces$49.97 vs $56.99 at Fred Meyer — save $7.02
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Fred Meyer and H-E-B.
| Product | Fred Meyer | H-E-B |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.97 |
| Kraft Singles American Cheese Slices 16 Count | $4.19 | $3.86 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.78 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.50 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $1.97 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.39 | $3.43 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.19 | $3.77 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.19 | $3.77 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $3.98 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.36 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.29 | $2.97 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.97 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.46 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.39 | $2.96 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $7.94 |
| Total | $56.04 | $48.69 |
H-E-B is $7.35 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Fred Meyer | H-E-B | CheaperGap |
|---|---|---|---|
| Beverages962 items | $5.76 | $4.87 | H-E-B · 15% |
| Pantry1,049 items | $4.54 | $3.93 | H-E-B · 13% |
| Dairy447 items | $4.92 | $4.35 | H-E-B · 12% |
| Frozen172 items | $5.76 | $5.06 | H-E-B · 12% |
| Bakery260 items | $5.31 | $4.71 | H-E-B · 11% |
| Snacks727 items | $5.32 | $4.72 | H-E-B · 11% |
| Ready meals626 items | $4.67 | $4.25 | H-E-B · 9% |
| Meat280 items | $7.00 | $6.39 | H-E-B · 9% |
| Baby food327 items | $9.45 | $8.97 | H-E-B · 5% |
| Fresh produce69 items | $2.45 | $2.41 | H-E-B · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Fred Meyer | H-E-B | CheaperGap |
|---|---|---|---|
| Under $31,516 items | $2.19 | $2.01 | H-E-B · 8% |
| $3 to $103,119 items | $5.75 | $4.98 | H-E-B · 13% |
| Over $10302 items | $19.05 | $17.66 | H-E-B · 7% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Fred Meyer | H-E-B | CheaperGap |
|---|---|---|---|
| $4.74 | $4.20 | H-E-B · 11% | |
| $5.15 | $4.54 | H-E-B · 12% | |
| $5.30 | $4.70 | H-E-B · 11% | |
| $6.48 | $5.76 | H-E-B · 11% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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