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Fred Meyer vs H-E-B

As of October 20, 2026, H-E-B is cheaper. You'd pay about 11% less for the same groceries at H-E-B than at Fred Meyer.

Fred Meyer vs H-E-B at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 12% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $56.04 at Fred Meyer.

Fred Meyer vs H-E-B: 4,937 products compared

  • H-E-B: cheaper on 4,208 items — overall winner on average price
  • Fred Meyer: beats H-E-B on 692 items — but loses overall
  • Same price: 37 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.85 at H-E-B vs $5.47 at Fred Meyer
  • Basket savings: save about $12.40 on a 20-item basket at H-E-B (62¢ less per item)

Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.

How far apart Fred Meyer and H-E-B prices are

  • Within 10%: 2,072 items
  • 10% to 25% apart: 2,236 items
  • More than 25% apart: 592 items
  • Typical gap: 11.9% per item, where the prices differ
  • Private Selection Top Round Uncured Deli Pastrami Sliced

    Biggest saving at Fred MeyerPrivate Selection Top Round Uncured Deli Pastrami Sliced$16.99 vs $24.72 at H-E-B — save $7.73

  • Similac 360 Total Care Sensitive Milk-Based Infant Formula Powder 30.2 Ounces

    Biggest saving at H-E-BSimilac 360 Total Care Sensitive Milk-Based Infant Formula Powder 30.2 Ounces$49.97 vs $56.99 at Fred Meyer — save $7.02

The same basket at Fred Meyer and H-E-B

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Fred Meyer and H-E-B.

ProductFred MeyerH-E-B
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.99$2.97
Kraft Singles American Cheese Slices 16 Count$4.19$3.86
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.67$1.78
Jiffy Corn Muffin Mix 8.5 Oz$0.79$0.50
Celsius Energy Drink Sparkling Orange 12 Fl Oz$2.00$1.97
Country Crock Original Vegetable Oil Spread 15 Ounces$3.39$3.43
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$4.19$3.77
Pop-Tarts Frosted Strawberry Toaster Pastries$4.19$3.77
Ritz Fresh Stacks The Original Crackers 11.8 Oz$4.29$3.98
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.69$1.36
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$3.29$2.97
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.99$2.97
Hormel Original Pepperoni 6 Oz$4.99$4.46
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$3.39$2.96
Gorton's Beer Battered Fish Fillets 10 Count$11.99$7.94
Total$56.04$48.69

H-E-B is $7.35 cheaper on this basket.

Fred Meyer vs H-E-B prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleFred MeyerH-E-BCheaperGap
Beverages962 items$5.76$4.87H-E-B · 15%
Pantry1,049 items$4.54$3.93H-E-B · 13%
Dairy447 items$4.92$4.35H-E-B · 12%
Frozen172 items$5.76$5.06H-E-B · 12%
Bakery260 items$5.31$4.71H-E-B · 11%
Snacks727 items$5.32$4.72H-E-B · 11%
Ready meals626 items$4.67$4.25H-E-B · 9%
Meat280 items$7.00$6.39H-E-B · 9%
Baby food327 items$9.45$8.97H-E-B · 5%
Fresh produce69 items$2.45$2.41H-E-B · 1%

Fred Meyer vs H-E-B on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelFred MeyerH-E-BCheaperGap
Under $31,516 items$2.19$2.01H-E-B · 8%
$3 to $103,119 items$5.75$4.98H-E-B · 13%
Over $10302 items$19.05$17.66H-E-B · 7%

Healthier groceries: Fred Meyer vs H-E-B

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreFred MeyerH-E-BCheaperGap
Score A941 items$4.74$4.20H-E-B · 11%
Score AB1,243 items$5.15$4.54H-E-B · 12%
Score B1,454 items$5.30$4.70H-E-B · 11%
Score C1,299 items$6.48$5.76H-E-B · 11%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Fred Meyer and H-E-B rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Fred Meyer: #20 of 49 stores. Cheaper than 27 of the 48 stores it's compared with, prices about 3% below theirs on average.

Cheaper than H-E-B

Cheaper than Fred Meyer

Prices are periodic snapshots and may differ from your local store.

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