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As of October 20, 2026, Kroger is cheaper. You'd pay about 13% less for the same groceries at Kroger than at Foodtown.
Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 74¢ price difference by a standard 20-item grocery trip.
Biggest saving at FoodtownSchweppes Ginger Ale 12 Ounces$6.99 vs $11.99 at Kroger — save $5.00
Biggest saving at KrogerBertolli Olive Oil Extra Virgin - 1.5 Liter$17.99 vs $30.99 at Foodtown — save $13.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Foodtown and Kroger.
| Product | Foodtown | Kroger |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $3.33 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $2.99 | $4.29 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.75 | $0.79 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.49 | $2.00 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $5.49 | $3.59 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $5.49 | $4.29 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $5.49 | $4.29 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $5.49 | $4.49 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.50 | $1.69 |
| General Mills Cocoa Puffs Cereal | $5.99 | $3.79 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.99 | $3.49 |
| Hormel Original Pepperoni 6 Oz | $5.49 | $4.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $4.99 | $3.29 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.25 | $1.00 |
| Total | $57.40 | $46.65 |
Kroger is $10.75 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Foodtown | Kroger | CheaperGap |
|---|---|---|---|
| Ready meals547 items | $5.66 | $4.49 | Kroger · 21% |
| Frozen154 items | $7.31 | $5.92 | Kroger · 19% |
| Dairy468 items | $5.61 | $4.66 | Kroger · 17% |
| Meat227 items | $7.35 | $6.14 | Kroger · 17% |
| Pantry896 items | $4.69 | $4.06 | Kroger · 13% |
| Snacks733 items | $5.32 | $4.72 | Kroger · 11% |
| Beverages1,086 items | $6.20 | $5.64 | Kroger · 9% |
| Baby food148 items | $5.44 | $5.09 | Kroger · 7% |
| Bakery198 items | $5.16 | $4.83 | Kroger · 6% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Foodtown | Kroger | CheaperGap |
|---|---|---|---|
| Under $31,130 items | $2.30 | $2.07 | Kroger · 10% |
| $3 to $103,029 items | $5.87 | $5.11 | Kroger · 13% |
| Over $10325 items | $15.23 | $12.86 | Kroger · 16% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Foodtown | Kroger | CheaperGap |
|---|---|---|---|
 Score A684 items | $4.88 | $4.32 | Kroger · 11% |
 Score AB1,106 items | $5.33 | $4.67 | Kroger · 13% |
 Score B1,368 items | $5.36 | $4.71 | Kroger · 12% |
 Score C1,326 items | $6.61 | $5.62 | Kroger · 15% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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