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As of October 20, 2026, Price Rite Marketplace is cheaper. You'd pay about 21% less for the same groceries at Price Rite Marketplace than at Foodtown.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average $1.06 price difference by a standard 20-item grocery trip.
Biggest saving at FoodtownLa Fe Yuca Cassava Frozen$8.49 vs $11.99 at Price Rite Marketplace — save $3.50
Biggest saving at Price Rite MarketplaceCENTO Olive Oil Extra Virgin - 34 Fl. Oz.$16.49 vs $26.99 at Foodtown — save $10.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Foodtown and Price Rite Marketplace.
| Product | Foodtown | Price Rite Marketplace |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $3.33 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $2.99 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.75 | $0.69 |
| Celsius Energy Drink Peach Vibe 12 Fl Oz | $2.49 | $2.29 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $5.49 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $5.49 | $3.49 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $5.49 | $3.49 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $5.49 | $4.19 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.50 | $1.00 |
| Cheez-It Original Snack Crackers Family Size 21 Ounces | $7.99 | $5.99 |
| Hormel Original Pepperoni 6 Oz | $5.49 | $3.99 |
| Lunchables Pepperoni Pizza Lunch Combinations 4.3 Oz | $2.49 | $1.89 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $4.99 | $2.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.25 | $1.00 |
| Total | $56.90 | $43.47 |
Price Rite Marketplace is $13.43 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Foodtown | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Frozen140 items | $6.97 | $4.98 | Price Rite Marketplace · 29% |
| Ready meals454 items | $5.29 | $3.76 | Price Rite Marketplace · 29% |
| Pantry701 items | $4.40 | $3.30 | Price Rite Marketplace · 25% |
| Snacks637 items | $4.83 | $3.75 | Price Rite Marketplace · 22% |
| Dairy272 items | $4.98 | $4.01 | Price Rite Marketplace · 20% |
| Meat180 items | $6.05 | $5.11 | Price Rite Marketplace · 16% |
| Bakery244 items | $5.19 | $4.42 | Price Rite Marketplace · 15% |
| Beverages597 items | $5.03 | $4.39 | Price Rite Marketplace · 13% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Foodtown | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Under $31,107 items | $2.33 | $1.85 | Price Rite Marketplace · 20% |
| $3 to $102,025 items | $5.71 | $4.50 | Price Rite Marketplace · 21% |
| Over $10150 items | $16.25 | $12.73 | Price Rite Marketplace · 22% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Foodtown | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
 Score A518 items | $5.14 | $4.30 | Price Rite Marketplace · 16% |
 Score AB642 items | $4.83 | $3.71 | Price Rite Marketplace · 23% |
 Score B1,076 items | $4.77 | $3.74 | Price Rite Marketplace · 22% |
 Score C1,046 items | $5.44 | $4.25 | Price Rite Marketplace · 22% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
No store we track is cheaper than Price Rite Marketplace on average.
Prices are periodic snapshots and may differ from your local store.
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