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As of October 20, 2026, Hy-Vee is cheaper. You'd pay about 11% less for the same groceries at Hy-Vee than at Foodtown.
Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 61¢ price difference by a standard 20-item grocery trip.
Biggest saving at FoodtownImpossible Foods Made From Plants for People Who Love Meat 24 oz$12.99 vs $17.99 at Hy-Vee — save $5.00
Biggest saving at Hy-VeePompeian Robust Extra Virgin Olive Oil 68 Ounces$19.99 vs $35.99 at Foodtown — save $16.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Foodtown and Hy-Vee.
| Product | Foodtown | Hy-Vee |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $3.33 | $3.29 |
| Kraft Singles American Cheese Slices 16 Count | $2.99 | $3.48 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.78 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.75 | $0.77 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.49 | $2.48 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $5.49 | $4.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $5.49 | $4.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $5.49 | $4.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.50 | $1.48 |
| General Mills Cinnamon Toast Crunch Cereal | $6.49 | $4.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.99 | $2.99 |
| Nature Valley Protein Peanut Butter Dark Chocolate Bars 5 Pk | $5.99 | $3.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $4.99 | $3.48 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.25 | $1.09 |
| Star Kist Wild Caught Light Tuna In Water 2.6 Oz | $1.89 | $1.08 |
| Total | $54.80 | $44.87 |
Hy-Vee is $9.93 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Foodtown | Hy-Vee | CheaperGap |
|---|---|---|---|
| Ready meals1,049 items | $5.23 | $4.17 | Hy-Vee · 20% |
| Frozen248 items | $6.69 | $5.67 | Hy-Vee · 15% |
| Dairy622 items | $5.50 | $4.73 | Hy-Vee · 14% |
| Meat270 items | $6.71 | $5.81 | Hy-Vee · 13% |
| Snacks1,286 items | $5.21 | $4.62 | Hy-Vee · 11% |
| Bakery256 items | $5.02 | $4.57 | Hy-Vee · 9% |
| Fresh produce36 items | $4.03 | $3.72 | Hy-Vee · 8% |
| Baby food134 items | $6.09 | $5.67 | Hy-Vee · 7% |
| Pantry1,491 items | $5.06 | $4.70 | Hy-Vee · 7% |
| Beverages1,128 items | $6.28 | $5.88 | Hy-Vee · 6% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Foodtown | Hy-Vee | CheaperGap |
|---|---|---|---|
| Under $31,455 items | $2.32 | $2.13 | Hy-Vee · 8% |
| $3 to $104,753 items | $5.75 | $5.14 | Hy-Vee · 11% |
| Over $10355 items | $15.63 | $13.22 | Hy-Vee · 15% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Foodtown | Hy-Vee | CheaperGap |
|---|---|---|---|
 Score A1,027 items | $5.40 | $5.05 | Hy-Vee · 7% |
 Score AB1,540 items | $5.51 | $4.96 | Hy-Vee · 10% |
 Score B2,031 items | $5.23 | $4.63 | Hy-Vee · 11% |
 Score C1,965 items | $5.90 | $5.07 | Hy-Vee · 14% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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