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As of October 20, 2026, Pay Less is cheaper. You'd pay about 5% less for the same groceries at Pay Less than at City Market.
Calculated by multiplying the average 26¢ price difference by a standard 20-item grocery trip.

Biggest saving at CityMarketPrivate Selection Farm Raised Norwegian Atlantic Salmon Traditional Pre-Sliced Cold Smoked$21.99 vs $28.99 at Pay Less — save $7.00

Biggest saving at Pay LessFolgers Classic Decaf Ground Coffee Medium Roast$16.69 vs $24.99 at CityMarket — save $8.30
The 15 products carried by the most stores we track — no more than two from any aisle — priced at CityMarket and Pay Less.
| Product | CityMarket | Pay Less |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $3.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.67 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.75 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $3.99 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $3.99 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.39 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.39 | $3.19 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.69 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $3.09 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $8.29 |
| Total | $56.84 | $50.49 |
Pay Less is $6.35 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | CityMarket | Pay Less | CheaperGap |
|---|---|---|---|
| Frozen358 items | $4.93 | $4.50 | Pay Less · 9% |
| Fresh produce264 items | $3.57 | $3.33 | Pay Less · 7% |
| Bakery549 items | $5.55 | $5.24 | Pay Less · 6% |
| Pantry1,851 items | $4.12 | $3.89 | Pay Less · 6% |
| Dairy848 items | $4.29 | $4.08 | Pay Less · 5% |
| Snacks1,241 items | $5.38 | $5.10 | Pay Less · 5% |
| Beverages2,053 items | $6.80 | $6.50 | Pay Less · 4% |
| Ready meals1,211 items | $4.89 | $4.70 | Pay Less · 4% |
| Meat769 items | $7.59 | $7.32 | Pay Less · 4% |
| Baby food239 items | $11.26 | $10.91 | Pay Less · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | CityMarket | Pay Less | CheaperGap |
|---|---|---|---|
| Under $32,766 items | $2.14 | $2.02 | Pay Less · 6% |
| $3 to $105,789 items | $5.61 | $5.31 | Pay Less · 5% |
| Over $10860 items | $16.19 | $15.66 | Pay Less · 3% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | CityMarket | Pay Less | CheaperGap |
|---|---|---|---|
| $4.87 | $4.64 | Pay Less · 5% | |
| $5.03 | $4.74 | Pay Less · 6% | |
| $5.27 | $5.01 | Pay Less · 5% | |
| $6.67 | $6.38 | Pay Less · 4% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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