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As of October 20, 2026, H-E-B is cheaper. You'd pay about 12% less for the same groceries at H-E-B than at City Market.
Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.

Biggest saving at CityMarketPrivate Selection Top Round Uncured Deli Pastrami Sliced$16.99 vs $24.72 at H-E-B — save $7.73

Biggest saving at H-E-BMaraNatha Creamy Raw California Almond Butter$11.61 vs $18.99 at CityMarket — save $7.38
The 15 products carried by the most stores we track — no more than two from any aisle — priced at CityMarket and H-E-B.
| Product | CityMarket | H-E-B |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.99 | $2.97 |
| Kraft Singles American Cheese Slices 16 Count | $4.29 | $3.86 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.67 | $1.78 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.50 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.00 | $1.97 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.43 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.29 | $3.77 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.29 | $3.77 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $4.29 | $3.98 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.36 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $3.39 | $2.97 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.97 |
| Hormel Original Pepperoni 6 Oz | $4.99 | $4.46 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $2.96 |
| Gorton's Beer Battered Fish Fillets 10 Count | $11.99 | $7.94 |
| Total | $56.84 | $48.69 |
H-E-B is $8.15 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | CityMarket | H-E-B | CheaperGap |
|---|---|---|---|
| Beverages910 items | $5.84 | $4.90 | H-E-B · 16% |
| Frozen174 items | $5.96 | $5.09 | H-E-B · 15% |
| Pantry1,126 items | $4.51 | $3.92 | H-E-B · 13% |
| Snacks618 items | $5.18 | $4.57 | H-E-B · 12% |
| Bakery239 items | $5.19 | $4.59 | H-E-B · 11% |
| Dairy370 items | $4.62 | $4.15 | H-E-B · 10% |
| Ready meals591 items | $4.47 | $4.08 | H-E-B · 9% |
| Meat264 items | $7.12 | $6.50 | H-E-B · 9% |
| Baby food283 items | $10.76 | $10.18 | H-E-B · 5% |
| Fresh produce73 items | $2.25 | $2.38 | CityMarket · 5% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | CityMarket | H-E-B | CheaperGap |
|---|---|---|---|
| Under $31,471 items | $2.17 | $1.99 | H-E-B · 8% |
| $3 to $102,899 items | $5.70 | $4.90 | H-E-B · 14% |
| Over $10295 items | $19.23 | $18.01 | H-E-B · 6% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | CityMarket | H-E-B | CheaperGap |
|---|---|---|---|
| $4.71 | $4.22 | H-E-B · 10% | |
| $5.02 | $4.42 | H-E-B · 12% | |
| $5.31 | $4.70 | H-E-B · 12% | |
| $6.50 | $5.73 | H-E-B · 12% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.












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