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As of October 20, 2026, H-E-B is cheaper. You'd pay about 13% less for the same groceries at H-E-B than at ShopRite.
Calculated by multiplying the average 64¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BFrito Lay Flamin Hot Mix Variety Pack - 42 Count$19.98 vs $27.79 at ShopRite — save $7.81

Biggest saving at ShopRiteSimply Organic Cardamom$8.99 vs $13.28 at H-E-B — save $4.29
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and ShopRite.
| Product | H-E-B | ShopRite |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $2.49 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $4.99 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $2.39 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.75 |
| Celsius Energy Drink Peach Vibe 12 Fl Oz | $1.97 | $2.29 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $4.29 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $4.79 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $4.79 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $4.29 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.69 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $3.59 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.49 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $5.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $3.49 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $9.99 |
| Total | $48.69 | $57.81 |
H-E-B is $9.12 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | ShopRite | CheaperGap |
|---|---|---|---|
| Fresh produce82 items | $2.30 | $2.88 | H-E-B · 20% |
| Beverages1,102 items | $4.58 | $5.47 | H-E-B · 16% |
| Ready meals1,020 items | $3.83 | $4.50 | H-E-B · 15% |
| Frozen274 items | $4.77 | $5.55 | H-E-B · 14% |
| Dairy642 items | $4.14 | $4.70 | H-E-B · 12% |
| Pantry1,767 items | $3.97 | $4.50 | H-E-B · 12% |
| Meat256 items | $5.37 | $6.04 | H-E-B · 11% |
| Snacks1,513 items | $5.09 | $5.71 | H-E-B · 11% |
| Bakery288 items | $4.32 | $4.65 | H-E-B · 7% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | ShopRite | CheaperGap |
|---|---|---|---|
| Under $31,965 items | $2.01 | $2.26 | H-E-B · 11% |
| $3 to $104,742 items | $4.85 | $5.61 | H-E-B · 14% |
| Over $10285 items | $13.04 | $14.36 | H-E-B · 9% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | ShopRite | CheaperGap |
|---|---|---|---|
| $4.40 | $4.95 | H-E-B · 11% | |
| $4.44 | $4.99 | H-E-B · 11% | |
| $4.41 | $5.05 | H-E-B · 13% | |
| $4.30 | $5.07 | H-E-B · 15% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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