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H-E-B vs Martin's

As of October 20, 2026, H-E-B is cheaper. You'd pay about 12% less for the same groceries at H-E-B than at Martin's.

H-E-B vs Martin's at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 11% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $50.79 at Martin's.

H-E-B vs Martin's: 6,375 products compared

  • H-E-B: cheaper on 5,213 items — overall winner on average price
  • Martin's: beats H-E-B on 1,120 items — but loses overall
  • Same price: 42 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.69 at H-E-B vs $5.31 at Martin's
  • Basket savings: save about $12.40 on a 20-item basket at H-E-B (62¢ less per item)

Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Martin's prices are

  • Within 10%: 2,417 items
  • 10% to 25% apart: 2,768 items
  • More than 25% apart: 1,148 items
  • Typical gap: 13.5% per item, where the prices differ
  • Mazola 100% Pure Corn Oil Cholesterol Free 0% Trans Fat Heart Healthy 96 Ounces

    Biggest saving at H-E-BMazola 100% Pure Corn Oil Cholesterol Free 0% Trans Fat Heart Healthy 96 Ounces$11.48 vs $19.19 at Martin's — save $7.71

  • Similac Soy Isomil Baby Formula Powder

    Biggest saving at Martin'sSimilac Soy Isomil Baby Formula Powder$25.24 vs $50.38 at H-E-B — save $25.14

The same basket at H-E-B and Martin's

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Martin's.

ProductH-E-BMartin's
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$3.00
Kraft Singles American Cheese Slices 16 Count$3.86$3.49
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$2.39
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.99
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.49
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.59
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$3.89
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$3.89
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$4.49
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.00
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.50
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$2.49
Hormel Original Pepperoni 6 Oz$4.46$4.79
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.00
Gorton's Beer Battered Fish Fillets 10 Count$7.94$7.79
Total$48.69$50.79

H-E-B is $2.10 cheaper on this basket.

H-E-B vs Martin's prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BMartin'sCheaperGap
Beverages881 items$5.06$5.96H-E-B · 15%
Fresh produce105 items$2.37$2.80H-E-B · 15%
Dairy490 items$4.32$4.94H-E-B · 13%
Ready meals976 items$4.00$4.61H-E-B · 13%
Pantry1,564 items$4.09$4.67H-E-B · 12%
Bakery324 items$4.40$4.96H-E-B · 11%
Frozen60 items$4.21$4.74H-E-B · 11%
Snacks1,305 items$5.34$5.96H-E-B · 10%
Baby food338 items$6.23$6.60H-E-B · 6%
Meat303 items$6.16$6.54H-E-B · 6%

H-E-B vs Martin's on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BMartin'sCheaperGap
Under $31,966 items$2.03$2.23H-E-B · 9%
$3 to $104,018 items$4.98$5.72H-E-B · 13%
Over $10391 items$15.08$16.56H-E-B · 9%

Healthier groceries: H-E-B vs Martin's

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BMartin'sCheaperGap
Score A998 items$4.27$4.79H-E-B · 11%
Score AB1,589 items$4.61$5.22H-E-B · 12%
Score B1,999 items$4.77$5.35H-E-B · 11%
Score C1,789 items$4.90$5.62H-E-B · 13%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Martin's rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Martin's: #25 of 49 stores. Cheaper than 24 of the 48 stores it's compared with, prices about 2% below theirs on average.

Cheaper than H-E-B

Cheaper than Martin's

Prices are periodic snapshots and may differ from your local store.

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